To enhance brand consistency and visual clarity, I developed a custom icon library for Medical Alley. The goal was to create simple, clean icons that align with our brand aesthetic while improving user engagement and comprehension across digital and print materials. Rather than overloading designs with icons, I focused on strategic use—helping to break up content, clarify complex information, and improve navigation. This library ensures a cohesive look across marketing collateral, reports, presentations, and our website while maintaining a professional and modern feel.