Graphic Design
Branding Strategy
Below is a presentation I developed to shape the branding strategy for a new digital education platform. This project also allowed me to refine how the company presents their sub-brands. Given creative freedom to explore different brand architecture models, I dove into research and proposed a couple different strategic directions. We moved forward with Concept 2 - B, and are currently building out the Academy, where I am leading the design efforts on branding, UI/UX, course worksheets, marketing assets, and sales materials.
Branding and enhancing a company’s image is something I’m passionate about. I enjoy creating designs that are both strategic and user-friendly, with attention to detail and purpose behind each choice. Combining creativity with an analytical mindset, I approach projects from unique angles, ensuring every design decision supports an engaging, thoughtful experience for the audience.
The first course in the Academy is designed to help MedTech startups outside of the United States learn how to enter the U.S. market. The program is set to launch in March 2025, and while the content is paid and proprietary, I look forward to sharing more details post-launch.
