Graphic Design
Branding Strategy
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Below is a presentation I developed to shape the branding strategy for a new branch of the company, which also allowed me to refine how we present all company categories and sub-brands. Given creative freedom to explore different brand architecture models, I delved into research and proposed 4 strategic directions:
Concept 1 A — 'Branded House' approach, emphasizing consistent branding with flexible color variations, inspired by models like FedEx and Adobe. Bringing in a new secondary brand color, a lighter-dustier green, for “Medical Alley Academy” to inspire peace, motivation, readability, and a fresh feel.
Concept 1 B — 'Branded House' approach, but with no new brand colors. A unified brand option with minimal differentiation, similar to GE and Apple. This keeps the focus on a single, well-known brand.
Concept 2 A — ‘House of Brands’ approach, enabling distinct brand identities within the corporate umbrella, inspired by how Amazon uses various logo lockups and introduces new colors for their sub-brands. Bringing back the green from Concept 1 A.
Concept 2 B — ‘House of Brands’ approach, but inspired more by a brand like Virgin that uses various logo lockups for their sub-brands, but keep one main color throughout. Allows for some differentiation between sub-brand identities without straying too far away from the main brand.
Branding and enhancing a company’s image is something I’m passionate about. I enjoy creating designs that are both strategic and user-friendly, with attention to detail and purpose behind each choice. Combining creativity with an analytical mindset, I approach projects from unique angles, ensuring every design decision supports an engaging, thoughtful experience for the audience.
